Book Description
Cover — Title Page — Copyright Page — Table of Contents — Preface — 1. Cultural Anthropology and Global Business, — Introduction: Global Connections, — The Perspective of Cultural Anthropology, — Cultural Anthropology and Business, — Anthropology’s Major Concept: Culture, — Culture Is Learned — Culture Influences Biological Processes — Cultural Universals Do Exist — Cultural Change — People from All Cultures Are Ethnocentric — Cultures Are Integrated Wholes — Corporations Also Have Cultures — Cultural Differences in Business: Challenges and Opportunities, — Cross-Cultural Scenarios, — 2. Lenses for Understanding Culture and Cultural Differences, — Contrasting Values, — The Individual-Collective Dimension — The Equality-Hierarchy Dimension — The Change Orientation Dimension — The Time Orientation Dimension — Context, — Metaphors, — Change, — Conclusion, — Cross-Cultural Scenarios, — 3. Communicating across Cultures: The Nonverbal Dimension, — The Nature of Nonverbal Communication, — Types of Nonverbal Communication — Potential pitfalls in Studying Nonverbal Communication — Business Introductions, — Business Card Exchange — Bowing — Gift Giving — Interactions Among Businesspeople, — Body Posture — Gaze — Hand Gestures — Facial Expressions — Dress — Proxemics — New Technologies and Visual Media — Conclusion, — Cross-Cultural Scenarios, — 4. Communicating across Cultures: Language, — The Ideal of Linguistic Proficiency in Global Business, — Linguistic Diversity, — Language and Culture, — The Influence of Culture on Language — The Influence of Language on Culture — Language Mirrors Values — Linguistic Style, — Language and Social Context, — Some Additional Complicating Factors, — Slang — Euphemisms — Verbal Dueling — Humor — Conversational Taboos.
Book Details
- Author: Gary P. Ferraro, Elizabeth Kathleen Briody
- Publisher: Pearson
- Published Date: 2013
- Published Year: 2013
- Language: English
- ISBN-13: 9780205835591
Reviews
There are no reviews yet.