The Caterpillar Way: Lessons in Leadership, Growth, and Shareholder Value — Craig Bouchard et al. (2014)

Book Description

Provides a behind-the-scenes look at Caterpillar’s rise to global dominance in the construction equipment manufacturing industry, revealing the series of risky business decisions made by the company’s management that launched its success.

Book Details

• Author: Craig Bouchard, James Koch
• Publisher: McGraw Hill
• Published Date: 2014
• Published Year: 2014
• Language: English
• ISBN-13: 9780071821247