Strategic Planning for Public Relations — Ronald D. Smith (2017)

Book Description

Offers an innovative and clear approach for developing public relations campaigns. Complex problem-solving and decision-making processes in strategic communication and public relations are turned into a series of easy-to-follow steps, flexible enough to be applicable to a myriad of situations and organizations in the real world. — Publisher description.

Book Details

• Author: Ronald D. Smith
• Publisher: Routledge
• Published Date: 2017
• Published Year: 2017
• Language: English
• ISBN-13: 9781138282063