Strategic Marketing for Nonprofit Organizations — Alan R. Andreasen et al. (2008)

Book Description

For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

Book Details

• Author: Alan R. Andreasen, Philip Kotler
• Publisher: Pearson
• Published Date: 2008
• Published Year: 2008
• Language: English
• ISBN-13: 9780131753723