Strategic Management — John A. Parnell (2013)

Book Description

The book is designed to be the primary reader in the capstone strategic management course. It can be used in undergraduate or graduate courses, although the style fits the undergraduate market best. Its distinctive features include: Positioned between theory and practice Text concepts are aligned with 25 case analysis steps; no separate section on “how to analyze a case” Very readable; appropriate for undergraduate or graduate courses, although other readings, cases, simulations, etc. are typically required at the graduate level Global orientation Real time cases Numerous current examples, largely drawn from the Wall Street Journal and Financial Times 3e has already been updated considerably Options for changes in an upcoming edition include cases (real time and/or traditional), providing ongoing updates or commentaries to adopters, and current issue debate boxes in the chapters

Book Details

• Author: John A. Parnell
• Publisher: Sage
• Published Date: 2013-01-15
• Published Year: 2013
• Language: English
• ISBN-13: 9781452234984