Selling: Building Partnerships — Stephen Bryon Castleberry et al. (2021)

Book Description

Account-based marketing, customer lifetime value, artificial intelligence-all are influencing the way sales is done and taught. We believe that the partnering approach continues to be the best overall way to learn how to sell, particularly in the broader context of undergraduate education

Book Details

• Author: Stephen Bryon Castleberry, John F. Tanner, Jr.
• Publisher: McGraw Hill
• Published Date: 2021-02
• Published Year: 2021
• Language: English
• ISBN-13: 9781265082291