Principles of Marketing — Philip Kotler et al. (2022)

Book Description

“The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships”–

Book Details

• Author: Philip Kotler, Gary M. Armstrong, Sridhar Balasubramanian
• Publisher: Pearson
• Published Date: 2022
• Published Year: 2022
• Language: English
• ISBN-13: 9780137864898