Book Description
“The goal of the 15th edition of Marketing is to create an exceptional experience for today’s students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education”–
Book Details
- Author: Roger A. Kerin, Steven W. Hartley
- Published Date: 2020
- Published Year: 2020
- Language: English
- ISBN-13: 9781260260366
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