Marketing Management — Philip Kotler et al. (2006)

Book Description

This is the 12th edition of ‘Marketing Management’ which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

Book Details

• Author: Philip Kotler, Kevin Lane Keller
• Publisher: Pearson
• Published Date: 2006
• Published Year: 2006
• Language: English
• ISBN-13: 9780131457577