Marketing — Dhruv Grewal et al. (2020)

Book Description

“Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also offer ways to help students think critically about and apply core concepts”–

Book Details

• Author: Dhruv Grewal, Michael Levy
• Publisher: McGraw Hill
• Published Date: 2020-02-28
• Published Year: 2020
• Language: English
• ISBN-13: 9781260576009