M: Marketing — Dhruv Grewal et al. (2022)

Book Description

“M: Marketing, 8e emphasize how marketing has evolved into its present-day, integral business function of creating value. It also focus on how firms maintain value and rely on value for establishing lasting relationships with their customers”–

Book Details

• Author: Dhruv Grewal, Michael Levy
• Publisher: McGraw Hill
• Published Date: 2022
• Published Year: 2022
• Language: English
• ISBN-13: 9781264131181