Loose Leaf for Marketing — Roger A. Kerin et al. (2020)

Book Description

Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making. – Comprehensive – Business-Orientation – Up-to-Date – Most extensive instructor resource package on the market! – Real-world-focus: – Applying Marketing Metrics – Marketing Matters – Making Responsible Decisions – Insights About Me – Building Your Marketing Plan – Integration of Customer Journey Literature

Book Details

• Author: Roger A. Kerin, Steven W. Hartley, William Rudelius
• Publisher: McGraw Hill
• Published Date: 2020-03-02
• Published Year: 2020
• Language: English
• ISBN-13: 9781260471236