International Business, Global Edition — Ricky W. Griffin et al. (2014)

Book Description

For International Business courses. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. MyManagementLab for International Business is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.

Book Details

• Author: Ricky W. Griffin, Michael Pustay
• Publisher: Pearson
• Published Date: 2014-04-25
• Published Year: 2014
• Language: English
• ISBN-13: 9781292018218