E-marketing — Judy Strauss et al. (2014)

Book Description

This book offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

Book Details

• Author: Judy Strauss, Raymond D. Frost
• Publisher: Routledge
• Published Date: 2014
• Published Year: 2014
• Language: English
• ISBN-13: 9780132953443