Consumer Behaviour and Analytics — Andrew Smith (2019)

Book Description

This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and research in order to inform knowledge driven decision making.

Book Details

• Author: Andrew Smith
• Publisher: Mastering Business Analytics
• Published Date: 2019-08-27
• Published Year: 2019
• Language: English
• ISBN-13: 9781138592650