Business Communication Today — Courtland L. Bovée et al. (2017)

Book Description

For courses in Business Communication. Technology and communication intersect to prepare you for the business world Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless business skills such as listening, presenting, and writing. With a strong focus on mobile integration, the 14th Edition blends current topics, such as social media in business, with more traditional entrepreneurial concepts. The text is flexible and suitable for all readers, instilling crucial business skills needed to thrive in an office environment. With a clear, fluid chapter organization, Business Communication Today introduces, develops, and reviews major concepts to maximize understanding. Also available with MyLab Business Communication MyLab(tm) Business Communication is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Business Communication does not come packaged with this content. Students, if interested in purchasing this title with MyLab Business Communication, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Business Communication, search for: 0134642279 / 9780134642277 Business Communication Today Plus MyLab Business Communication with Pearson eText — Access Card Package, 14/e Package consists of: 0134562186 / 9780134562186 Business Communication Today 0134562739 / 9780134562735 MyLab Business Communication with Pearson eText — Access Card — for Business Communication Today

Book Details

• Publisher: Pearson
• Author: Courtland L. Bovée, John V. Thill
• Published Date: 2017-01-04
• Published Year: 2017
• Language: English