Basic Marketing Research — Manoj Malhotra et al. (2012)

Book Description

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Book Details

• Author: Naresh K. Malhotra
• Publisher: Pearson
• Published Date: 2012
• Published Year: 2012
• Language: English
• ISBN-13: 9780132544481