Book Description
Helps students understand the value of developing personal selling skills by exposing them to a personal selling academic theory, role play scenarios, and real-world applications and ethical dilemmas–Publisher.
Book Details
- Author: Gerald L. Manning, Michael Ahearne, Barry L. Reece
- Published Date: 2017-01-04
- Published Year: 2017
- Language: English
- ISBN-13: 9780134477404
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