Quantitative Methods for Business — David Anderson et al. (2012)

Book Description

Provide your students with a strong conceptual understanding of the critical role that quantitative methods play in today’s decision-making process with the well-respected QUANTITATIVE METHODS FOR BUSINESS, 12E by award-winning authors Anderson/Sweeney/Williams/Camm/Cochran/Fry/Ohlmann. Written with the non-mathematician in mind, this applications-oriented text clearly introduces today’s many quantitative methods, how they work, and how savvy decision makers can most effectively apply and interpret data. A strong managerial orientation motivates learning by weaving pertinent, actual examples throughout that illustrate key situations where quantitative methods make a difference in decision making. QUANTITATIVE METHODS FOR BUSINESS, 12E provides everything your students need for success from the authors hallmark Problem-Scenario Approach that helps readers understand and apply mathematical concepts and techniques. Instant online access provides students with Excel worksheets, TreePlan, Crystal Ball, Premium Solver for Excel, and LINGO. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Book Details

• Author: David R. Anderson, Dennis J. Sweeney, Thomas A. Williams, Jeffrey D. Camm, James James J. Cochran
• Publisher: Cengage Learning
• Published Date: 2012-02-14
• Published Year: 2012
• Language: English
• ISBN-13: 9780840062338