Marketing: An Introduction — Gary M. Armstrong et al. (2017)

Book Description

“Marketing: An Introduction shows students how customer value―creating it and capturing it―drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.” –publisher description.

Book Details

• Author: Gary M. Armstrong, Philip Kotler
• Publisher: Pearson
• Published Date: 2017
• Published Year: 2017
• Language: English
• ISBN-13: 9780134149530