Essentials of Management Information Systems — Kenneth C. Laudon et al. (2019)

Book Description

“We wrote this book for business school students who wanted an in-depth look at how today’s business firms use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving operational excellence, developing new products and services, improving decision making, and achieving competitive advantage. Students will find here the most up-to-date and comprehensive overview of information systems used by business firms today. After reading this book, we expect students will be able to participate in, and even lead, management discussions of information systems for their firms. The 14th edition features all new opening, closing, and Interactive Session cases. The text, figures, tables, and cases have been updated with the latest sources from industry and MIS research”–

Book Details

• Author: Kenneth C. Laudon, Jane P. Laudon
• Publisher: Pearson
• Published Date: 2019-11
• Published Year: 2019
• Language: English
• ISBN-13: 9780136500810