Essentials of Entrepreneurship and Small Business Management — Norman M. Scarborough et al. (2018)

Book Description

For courses in small business management, entrepreneurship, and new venture creation and/or management. The foundation to building a successful small business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment. Also available with MyLab Entrepreneurship By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Note: You are purchasing a standalone product; MyLab Entrepreneurship does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Entrepreneurship, search for: 0134890434 / 9780134890432 Essentials of Entrepreneurship and Small Business Management Plus MyLab Entrepreneurship with Pearson eText — Access Card Package, 9/e Package consists of: 0134741080 / 9780134741086 Essentials of Entrepreneurship and Small Business Management 0134743067 / 9780134743066 MyLab Entrepreneurship with Pearson eText — Access Card — for Essentials of Entrepreneurship and Small Business Management

Book Details

• Publisher: Pearson
• Author: Norman M. Scarborough, Jeffrey R. Cornwall
• Published Date: 2018-01-05
• Published Year: 2018
• Language: English