Book Description
Managerial Economics and Strategy uses real-Ưworld issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed miniƯ-cases use actual data to illustrate the use of basic economic models, while Q & As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.
Book Details
- Author: Jeffrey M. Perloff, James A. Brander
- Publisher: Pearson
- Published Date: 2017
- Published Year: 2017
- Language: English
- ISBN-13: 9780134167879
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