Integrated Advertising, Promotion, and Marketing Communications — Kenneth E. Clow et al. (2017)

Book Description

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Book Details

• Author: Kenneth E. Clow, Donald E. Baack
• Publisher: Pearson
• Published Date: 2017-01-04
• Published Year: 2017
• Language: English
• ISBN-13: 9780134484136