E-marketing — Judy Strauss et al. (2013)

Book Description

For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. This edition reflects the disruption to the marketing field based on social media.

Book Details

• Author: Judy Strauss, Raymond Frost, Nilanjana Sinha
• Published Date: 2013-09-18
• Published Year: 2013
• Language: English
• ISBN-13: 9781292000411