Contemporary Advertising and Integrated Marketing Communications — William F. Arens et al. (2020)

Book Description

“Contemporary Advertising and Integrated Marketing Communications was written for under-graduate students in liberal arts, journalism, mass communication, and business schools. However, because of its practical, hands-on approach, depth of coverage, and marketing management emphasis, it is also widely used in independent schools, university extension courses, and courses on advertising management. The wealth of award-winning advertisements also makes it a resource guide to the best work in the field for students in art and graphic design courses and for professionals in the field”–

Book Details

• Author: William F. Arens, Michael F. Weigold
• Publisher: McGraw Hill
• Published Date: 2020
• Published Year: 2020
• Language: English
• ISBN-13: 9781260735413