Marketing: An Introduction — Gary Armstrong et al. (2014)

Book Description

“Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original”–Preface.

Book Details

• Author: Gary Armstrong, Philip Kotler
• Publisher: Prentice Hall
• Published Date: 2014-01-07
• Published Year: 2014
• Language: English
• ISBN-13: 9780133451276