Small Business Management: Launching and Growing Entrepreneurial Ventures — Justin G. Longenecker et al. (2022)

Book Description

Discover the keys to small business success with Longenecker/Petty/Palich/Hoy’s SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 20E. This best-selling book provides practical concepts, entrepreneurial insights and complete resources that are valuable now and throughout your management ventures. This edition guides you through the full business cycle, from how to start and manage to growing and harvesting a business. Current coverage offers innovative tools and unforgettable examples, cases and activities to sharpen skills. You take the role of decision-maker as you apply what you’ve learned to current challenges in today’s small businesses. Revisions address the gig economy while expanded coverage of the business plan highlights the Business Model Canvas. Updated, clear explanations of financial statements focus on the needs of small business owners. MindTap digital resources and LivePlan business plan software are also available with more tools for business success.

Book Details

• Author: Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy
• Publisher: Cengage
• Published Date: 2022-03-11
• Published Year: 2022
• Language: English
• ISBN-13: 9780357718803