Marketing Channels: A Management View — Bert Rosenbloom (2013)

Book Description

Marketing Channels: A Management View, 8e, International Edition a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

Book Details

• Author: Bert Rosenbloom
• Publisher: Cengage
• Published Date: 2013
• Published Year: 2013
• Language: English
• ISBN-13: 9780538477604