Mktg — Carl McDaniel et al. (2024)

Book Description

Lamb/Hair/McDaniel’s MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel’s MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry — helping students recognize the practicality of marketing and develop essential skills for success.

Book Details

• Author: Carl McDaniel, Joe Hair, Charles Lamb
• Publisher: Cengage
• Published Date: 2024-02
• Published Year: 2024
• Language: English
• ISBN-13: 9780357929216