Crafting and Executing Strategy: The Quest for Competitive Advantage : Concepts and Cases — Arthur A. Thompson et al. (2017)

Book Description

Best Selling Strategy Title. The 21st Edition continues its tradition of being a preeminently teachable text because of its mainstream content and balanced coverage of what every student needs to know about the managerial tasks of crafting and executing strategy because the presentation of the material is engaging and clearly written.

Book Details

• Author: Arthur A. Thompson, Margaret Peteraf, John E. Gamble, A. J. Strickland, III
• Publisher: McGraw-Hill Higher Education
• Published Date: 2017
• Published Year: 2017
• Language: English
• ISBN-13: 9781259732782