Marketing — Roger A. Kerin et al. (2020)

Book Description

“The goal of the 15th edition of Marketing is to create an exceptional experience for today’s students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education”–

Book Details

• Author: Roger A. Kerin, Steven W. Hartley
• Publisher: McGraw Hill
• Published Date: 2020
• Published Year: 2020
• Language: English
• ISBN-13: 9781260471212