Cutlip and Center’s Effective Public Relations — Glen M. Broom et al. (2012)

Book Description

“This is a textbook for courses in Introductory public relations. It offers students the golden standard in public relations, providing the most up-to-date reference in the market. It is divided into 4 parts — Each part builds on the previous giving students a strong base of knowledge for their subsequent courses.”–

Book Details

• Author: Glen M. Broom, Bey-Ling Sha
• Publisher: Pearson
• Published Date: 2012
• Published Year: 2012
• Language: English
• ISBN-13: 9780132669153