Marketing Management — Russell S. Winer et al. (2011)

Book Description

The marketer’s world has changed substantially since the development of the Internet. Social networking sites make world-of-mouth a critical marketing tool. This textbook goes beyond the basic concepts of marketing to presents a strategic, integrative perspective that incorporates information on how to utilize new technologies.

Book Details

• Author: Russell S. Winer, Ravi Dhar
• Publisher: Pearson
• Published Date: 2011
• Published Year: 2011
• Language: English
• ISBN-13: 9780136074892